04-08-2013, 03:48 PM
#1
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I thought it might be fun to take a trip down memory lane first and see just how far we have come. Here is a lineup of our bottles in chronological sequence over the past two years from left to right.

[Image: Dhbvbf5l.jpg]

We started with the flask and cork stopper. It was short-lived because no matter how tightly it was pressed home the product nearly always leaked. The original did not have the wax seal as you see here, it had a paper label. A paper label that was not waterproof and transferred ink to your hand and smeared. Oh, and the small detail that any liquid must have a screw top lid as per USPS regs. Note to self to check regs FIRST next time. Ahem.

Our also short-lived steak sauce bottle look. We went with it because it came with a reducer. Alas, it just didn't evoke "aftershave" with that shape. It was also a very expensive bottle to procure.

Next was our four ounce apothecary bottle with two part label, front and back. In the pic the product looks darker due to the rear label reflection. It came with a black metal lid that proved uncomfortable to use. The two-part label also took longer to apply and cost more since it was two pieces instead of one.

Finally we have our most recent iteration. A one-piece wrap around label with ergonomic plastic lid. This has been our bottle of choice now for the past year and we have been very pleased with it. Last year we added a convenient reducer in the neck of the bottle and customers have loved that addition.

So that is the past, what does the future look like you say? Stay tuned and we shall share our new look in a day or so right here. What you see here in this picture is an evolution over time. Although our new look has the same size bottle, it is amber. That combined with the new label gives it a very different vibe as you shall see...

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 04-09-2013, 07:30 AM
#2
  • Attila
  • The Hungarian Blade
  • Vancouver, Canada
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Very interesting. Thanks Scott. Looking forward to seeing the new look!

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 04-09-2013, 08:58 AM
#3
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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I have a new bottle but I will let Scott introduce it here. All I can say is I LIKE IT.

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 04-09-2013, 09:33 AM
#4
  • Howler
  • A calamophile and vintage razor lover
  • Fort Smith AR
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Scott, continue success and blessings for your business.

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 04-09-2013, 09:41 AM
#5
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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Very interesting, Scott. Thanks for the 'inside scoop' on all the factors that play a role in product package design! I look forward to seeing the next 'model'!

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 04-09-2013, 09:52 AM
#6
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The suspense is killing me...

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 04-09-2013, 01:12 PM
#7
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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Here is a teaser for you. I will let Scott do the rest when he is ready.

[Image: vrK1tOW.jpg]

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 04-09-2013, 01:45 PM
#8
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Just wish I could try it out but that's international shipping regs for you.

Damn bureaucrats.....Angry

First class label and an amber bottle will protect the contents from sunlight as well as looking the business.

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 04-10-2013, 01:36 PM
#9
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Well Guys, it took three months working with more than one designer but we got 'er done. We upgraded to an amber bottle for the classic apothecary look. Then we hired a professional photographer so that the essence of Captain's Choice can best be captured. Here is a strip tease of sorts. Stay tuned for the full picture next!

[Image: TYdLdXtl.jpg?1]

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 04-10-2013, 01:39 PM
#10
  • JaDo
  • Member
  • Dallas, TX
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Wow! Very nice!

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 04-10-2013, 01:45 PM
#11
  • CRAusmus
  • Senior Member
  • Going from Texas to Georgia
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If I could figure out how to type the sexy whistle sound I totally would.

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 04-10-2013, 01:48 PM
#12
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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(04-10-2013, 01:45 PM)CRAusmus Wrote: If I could figure out how to type the sexy whistle sound I totally would.

If I could figure out how to offer a $1 bill to have more revealed right now, I would ... Biggrin

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 04-10-2013, 01:50 PM
#13
  • CRAusmus
  • Senior Member
  • Going from Texas to Georgia
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(04-10-2013, 01:48 PM)Agravic Wrote:
(04-10-2013, 01:45 PM)CRAusmus Wrote: If I could figure out how to type the sexy whistle sound I totally would.

If I could figure out how to offer a $1 bill to have more revealed right now, I would ... Biggrin

24

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 04-10-2013, 05:29 PM
#14
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That's a bottle that means business! Well done!

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 04-10-2013, 11:18 PM
#15
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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Well, I can tell you the bottom half of the bottle looks as good as the top.Smile

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 04-11-2013, 04:08 AM
#16
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As promised, here is Captain's Choice in full (un) dress along with its siblings. Biggrin

[Image: A0Ztefzl.jpg]

[Image: 3M9Ksycl.jpg]

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 04-11-2013, 04:37 AM
#17
  • jshnks
  • Member
  • Space Coast, FL.
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Very nice labels and bottles! I will admit tho.. I really love the flask bottle. Cant wait till I get done with my sample bottle to order a full bottle!

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 04-11-2013, 07:47 AM
#18
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Well done, Cap'n. Them's splendid, sir. Arrr....Biggrin

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 04-11-2013, 07:57 AM
#19
  • CRAusmus
  • Senior Member
  • Going from Texas to Georgia
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Absolutely stunning. Great job.

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 04-11-2013, 08:06 AM
#20
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Wow very classy! I will definitely hang on to my older bottles now. Collector's items! All I need now is to order the flask. Great job captain!

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