04-06-2012, 01:45 PM
#1
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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I found this information on the Portugal Online Shop and found it interesting. Thought all of you Semogue fans might like to see it.

Semogue History

Born in 1955, the Semogue Shaving Brushes factory continues to be a family company that remains faithful to the handcrafted production process of its products. With its doors open in the same building where it was born, Semogue continues to paint tradition, giving form to an object that continues to have no direct competitor.

Strokes of a story

In the year 1954, a Lisbon businessman by the name António Augusto da Cruz decided to include in his range of products, the shaving brush. With the intent of starting this new activity, he contacts a company in Praia da Aguda, Vila Nova de Gaia that manufactures brushes for the construction industry. After a round of talks, the production process begins, followed by the commercialization of the products. The business' success was a total surprise.

However, an unexpected situation arises. The owner decides to immigrate to South America, which meant that new installations had to be found in order to continue manufacturing the product. In January 1955, the company António Augusto da Cruz is founded in Vila Nova de Gaia, by António Augusto da Cruz, whose production manager is Francisco dos Santos Gomes.

In September 1975, the company is bought by Francisco dos Santos Gomes, who baptized the company Francisco dos Santos Gomes, and invited his son, Manuel Gomes, to collaborate with this project and give the company continuity. It is at this time that the brand is named Semogue, a name that has remained until present day. With the death of Francisco Gomes in October 2000, his son Manuel Francisco da Silva Gomes, assumes, by succession, the company's leadership... and that is how the Manuel Francisco da Silva Gomes. company is born.

Semogue

In its origin, Semogue had as its philosophy the introduction of its products in northern Portugal, seeing as the Excelsior brand was going strong in the southern part of the country. Today, both brands compete side by side in different product segments, representing an average annual production of 120.000 units.The shaving machines simply cannot erase this familiar and handcrafted tradition, but the truth is that together with shaving cream, they do take away some of the shaving brush's market share.

The resistant shaving brush, in badger or pig bristle, finds its main clients in luxurious shops, perfume stores and even in large supermarkets.

Besides the Portuguese market, the Semogue brand has found admirers of their traditional shaving brushes abroad, exporting mainly to countries such as: Spain, United States of America, France, Canada, Ireland and Germany.

In the year 2010, the brand celebrated 55 years in the beards of a tradition that this Portuguese company does not want to let disappear.

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 04-06-2012, 01:50 PM
#2
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This is interesting even for someone who doesn't own any Semogues. This kind of history is one of the things I love about wet shaving.

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 04-06-2012, 01:56 PM
#3
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Brilliant!

Gary

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 04-06-2012, 01:58 PM
#4
  • Teiste
  • Moderator Emeritus
  • Salt Lake City,UT
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Thanks for the post,Johnny.This is pretty informative about a brand that is love by many people out there.

Semogue = "EuGomes" ("I,Gomes" in portuguese) spell backwards.

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 04-06-2012, 02:32 PM
#5
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Johnny,

Thanks for sharing the information. I always appreciate knowing some of the history behind a product especially when it involves a family business.

Also, liked that Teiste pointed out how the brand name originated.

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 04-06-2012, 02:36 PM
#6
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This is great! Thanks so much. Now I also know from where the unusual - and somewhat unpronounceable - name derives. I love my Semogue brushes, especially the boars. They have a certain unique character and design/craftsmanship. They sit proudly in my collection next to my Simpsons and other finest quality brushes.

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 04-06-2012, 03:00 PM
#7
  • tgutc
  • Senior Member
  • Michigan
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Thanks for the info. I'm awaiting my first Semogue so it was nice to get some of the backstory.

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 04-06-2012, 04:02 PM
#8
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Nice history. Their boars get all the love, but their 2015 silvertip is a hidden gem among badger brushes. Small knot with excellent flow though.

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 04-06-2012, 08:51 PM
#9
  • CMur12
  • Semogueiro de Coração
  • Moses Lake, Washington State, USA
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Thanks for the history, Johnny. I've seen it before, possibly not exactly the same narrative, but perhaps we could make this a sticky at the top of the shaving brush forum.

Teiste, thanks for the explanation of the name "Semogue," as I have wondered about its origin.

- Murray

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 04-06-2012, 10:13 PM
#10
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i like Semogue Brushes and very nice to have this great post.
Thank you Johnny.
Regards.

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 04-07-2012, 04:57 AM
#11
  • Howler
  • A calamophile and vintage razor lover
  • Fort Smith AR
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Great article and it is always fun to learn a bit of history about the products we use.

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 04-07-2012, 07:04 PM
#12
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Interesting.

Try as I might while reading that I tried to figure out where the name came from, in vain. Of course when it's handed to me it falls into place.

Thanks gents!

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 04-08-2012, 05:55 AM
#13
  • ben74
  • Administrator
  • Perth, Australia
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Thanks for sharing the Semogue story.

I have 3 Semogues in my stable (was 4 until I recently let one go).

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 04-08-2012, 08:21 AM
#14
  • Leon
  • Active Member
  • Porto, Portugal
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If you want to know how to pronounce it, try mixing the words "smoke" and "fog", like "smog".

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 04-08-2012, 09:48 AM
#15
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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Bruno, thanks. Even I can remember that.

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 04-10-2012, 09:35 AM
#16
  • freddy
  • Senior Member
  • San Diego, California, U.S.A.
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Thanks for all the great information about some of my favorite brushes.

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 04-12-2012, 06:59 AM
#17
  • Edson
  • Artisan Razor Restorer
  • Oregon
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Thanks for the information. Semogue is one of my favorite manufacturers. I own 4 and have 2 on the way.

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 04-14-2012, 07:19 AM
#18
  • Colcurinho
  • Member
  • From the land of Semogue, Musgo Real, ..
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Now I know more from Semogue than 1 minute ago.

120 000 per year! not bad!

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 04-14-2012, 08:03 PM
#19
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Excellent information. Thanks for sharing!

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 04-15-2012, 09:59 AM
#20
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I've become very fond of the Semogue boar bristle brushes. The origin of the name "Semogue" was interesting.

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