06-12-2013, 10:41 AM
#1
  • ben74
  • Administrator
  • Perth, Australia
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Here is the new Simpson sticker...

[Image: 86eajTQ.jpg]

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 06-12-2013, 10:48 AM
#2
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Nice. But I guess when any stickers fall off my old Somersets, I'll just have to do without, rather than put a new GB sticker on.

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 06-12-2013, 10:53 AM
#3
  • ben74
  • Administrator
  • Perth, Australia
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John, you could always buy up big now on the old stickers before they are gone!

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 06-12-2013, 10:55 AM
#4
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Nice, but if it was me, I'd do it:

SIMPSON
GREAT BRITAIN
STERILIZED

That way it would have still looked the same. It's not the same without sterilized!

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 06-12-2013, 10:56 AM
#5
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(06-12-2013, 10:53 AM)ben74 Wrote: John, you could always buy up big now on the old stickers before they are gone!

True. But I'm not sure whether I like the old brushes better with or without the sticker. I may just let nature run its course rather than stockpiling stickers.

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 06-12-2013, 11:03 AM
#6
  • ben74
  • Administrator
  • Perth, Australia
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(06-12-2013, 10:55 AM)Dipesh Wrote: Nice, but if it was me, I'd do it:

SIMPSON
GREAT BRITAIN
STERILIZED

That way it would have still looked the same. It's not the same without sterilized!

I don't mind the absence of "sterilised" and addition of "hand made"...

[Image: c8gM52i.jpg]

And I'm pleased that other than the wording change, they are essentially the same.

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 06-12-2013, 11:14 AM
#7
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I'm sure every individual will have their own views on what looks right.

We can please some of the people some of the time, all of the people some of the time but we'll never please all of the people all of the time ...

We just keep doing what we believe feels right.

The sticker won't affect the hand-built individuality & quality of each Simpson shaving brush.

Mark

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 06-12-2013, 11:18 AM
#8
  • ben74
  • Administrator
  • Perth, Australia
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Mark, IMO the sticker pays homage to the past and satisfies the new requirements in terms of geographical detail. Well done sir!

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 06-12-2013, 11:24 AM
#9
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(06-12-2013, 11:18 AM)ben74 Wrote: Mark, IMO the sticker pays homage to the past and satisfies the new requirements in terms of geographical detail. Well done sir!

Thanks Ben - you are a true gent.

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 06-12-2013, 11:31 AM
#10
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I think I'll get used to it!

At least the shield is still the same Smile

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 06-12-2013, 11:40 AM
#11
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I like it, Mark. A brush being "hand made" is more informative these days than knowing it was "sterilized."

And who wants to be sterilized, anyway?

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 06-12-2013, 11:53 AM
#12
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All good things come to an end...

Just another chapter of the Simpson story

Gary

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 06-12-2013, 12:01 PM
#13
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(06-12-2013, 11:53 AM)Gary Young Wrote: All good things come to an end...

Just another chapter of the Simpson story

Gary

So true Gary ...

I do hope this chapter carries a happy ending!

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 06-12-2013, 12:07 PM
#14
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(06-12-2013, 11:40 AM)kentclark Wrote: I like it, Mark. A brush being "hand made" is more informative these days than knowing it was "sterilized."

And who wants to be sterilized, anyway?

To me, it sounded like someone had an issue with replacing "Made in England" with "Great Britain".

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 06-12-2013, 12:14 PM
#15
  • Fab
  • Active Member
  • New York, NY
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I'm not sure I understand the motive of this change, and I trust there was a good one. I believe changing logos is not a good idea. Specially Simpson that has been around for ages and everybody got to know. I know it is just the wording, but still...

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 06-12-2013, 12:19 PM
#16
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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As I understand it the Isle of Man is not part of England but it is part of Great Britain. Someone raised a stink about it so the change was made to conform with British/England laws.

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 06-12-2013, 12:20 PM
#17
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There have been complaints made against us through the UK Advertising Standards Agency (ASA) from an un-named individual alleging we are deliberately misleading customers around the world - yes, by all accounts the stickers have caused serious offence.

We must act accordingly although our short - medium term strategy has always been to evolve the name, the branding & the products offered ... see evidence with skin products, creams, logo etc

Those that know, will appreciate the time & money that goes hand in hand with this. We are a relatively small family business but we will get there ...

A new factory will soon be opened followed by a new website, new products & fingers crossed, a very bright future for the Simpson name.

Hopefully a credit to the man who started it all - Alexander E. Simpson.

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 06-12-2013, 12:42 PM
#18
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(06-12-2013, 12:20 PM)Simpson1919 Wrote: There have been complaints made against us through the UK Advertising Standards Agency (ASA) from an un-named individual alleging we are deliberately misleading customers around the world - yes, by all accounts the stickers have caused serious offence.

We must act accordingly although our short - medium term strategy has always been to evolve the name, the branding & the products offered ... see evidence with skin products, creams, logo etc

Those that know, will appreciate the time & money that goes hand in hand with this. We are a relatively small family business but we will get there ...

A new factory will soon be opened followed by a new website, new products & fingers crossed, a very bright future for the Simpson name.

Hopefully a credit to the man who started it all - Alexander E. Simpson.
No need for fingers crossed, Mark. Shaving without the Simpson brand would be unimaginable. A bright future for sure.

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 06-12-2013, 01:03 PM
#19
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The name Simpsons is in my opinion the deal maker, made in England carries very little credibility in today's market, just ask yourself where do they make Rolls Royce and who makes the engine that goes in those cars? Yes that right the Germans, Simpsons brushes are one of the last shining lights in the UK we have become a country of call centers and waiters, where we were once the leaders in hand made quality goods and manufacturers of some of the worlds greatest cars motor bikes aircraft ships of almost every kind, names like Norton, Triumph, Lotus, Aston Martin, BSA, Austin Rover, MG, Jensen Jaguar, the list is endless and the more I think about the more depressing it becomes.

Jamie

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 06-12-2013, 03:06 PM
#20
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I am not a fan of change but I understand the reasoning behind this move and the sticker still looks wonderful.

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