10-04-2013, 02:13 AM
#1
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Morning all,
An article in the British tabloid about Gillettes increasing market share in India with the introduction of the Guard razor.

Mentions some of the hurdles and stumbles. No running water, no mirror, trying to displace cheap double edge blades.

A good read.

http://www.dailymail.co.uk/news/article-...water.html

Phil

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 10-04-2013, 02:56 AM
#2
  • Deco
  • シングルエッジ
  • Rocky Mountains
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Very good read. Thanks Phil.

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 10-04-2013, 05:26 AM
#3
  • ben74
  • Administrator
  • Perth, Australia
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Interesting read, thanks for sharing!

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 10-04-2013, 06:22 AM
#4
  • Leo K.
  • Senior Member
  • Mankato MN
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I enjoyed reading that article, thanks for sharing it!

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 10-04-2013, 06:29 AM
#5
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Good read. Thx

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 10-04-2013, 10:00 AM
#6
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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And this is what's wrong with younger America today.

"As a result, shaving could take up to half an hour, compared with the five to seven minutes it takes to shave in American households"

I love my 30 minute shave. I look forward to my 30 minute shave every morning.

Everything has to be fast. What has happened to us. Slow down folks and smell the roses.

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 10-05-2013, 05:12 AM
#7
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Interesting read. Thanks for sharing Smile

Also what Johnny said; why do everything have to happen so damn fast these days?

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 10-05-2013, 05:15 AM
#8
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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Thanks for sharing ... this article provides a glimpse of the many variables involved in terms of creating the 'ideal' razor.

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 10-05-2013, 05:55 AM
#9
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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(10-05-2013, 05:15 AM)Agravic Wrote: Thanks for sharing ... this article provides a glimpse of the many variables involved in terms of creating the 'ideal' razor.

They had the ideal razor back in 1946. Progress Angry

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 10-05-2013, 05:57 AM
#10
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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Haha Johnny!
Good point ... 'creating the 'ideal' razor' in the context of today's multinational shaving conglomerates who are most focused on profitability of products, etc. ... that's what I was referring to ... Tongue

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 10-05-2013, 06:21 AM
#11
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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(10-05-2013, 05:57 AM)Agravic Wrote: Haha Johnny!
Good point ... 'creating the 'ideal' razor' in the context of today's multinational shaving conglomerates who are most focused on profitability of products, etc. ... that's what I was referring to ... Tongue

Oh, you mean greed. Biggrin

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 10-05-2013, 06:25 AM
#12
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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Perhaps ...

I actually tried one of these Gillette Guard razors when I was in India this past year ... not bad for a disposable, and far better than the Fusion and it's analogues. My view is that razors like the Guard are not being introduced to Western markets only because the profit margins are still higher with contraptions like the Fusion and it's cartridges ... greed. Biggrin

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 10-05-2013, 07:23 AM
#13
  • Johnny
  • Super Moderator
  • Wausau, Wisconsin, USA
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Well I'll tell you, I tried the Guard and did not care much for it. I much prefer these and use them as my travel razor.

[Image: M6ZiyNl.jpg]

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 10-05-2013, 07:25 AM
#14
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Phil, thanks for the article.

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 10-05-2013, 07:26 AM
#15
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It seems that for the huge multinationals, the "ideal razor" is the one with the highest possible profit margin. Short lifespan, walled garden (vendor lock-in) and ability to be churned out cheaply seems to loom large in their idea of the ideal.

I've ranted about this before - both here and on my blog - and I still feel the same way. I don't blame Gillette for wanting to make money - that is what they are in the business to do - but I do prefer "our" open source system of grooming.

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 10-05-2013, 09:52 AM
#16
  • freddy
  • Senior Member
  • San Diego, California, U.S.A.
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Actually, Hans, the Guard is a dreadful razor. Because of travel or time constraints, I sometimes shave with a Gillette Fusion or a Schick Hydro 5 (basically the same razor, as far as I'm concerned). Neither gives me as good a shave as a traditional DE or SE shave but sometimes one has to make do.

I kept reading about the Guard and I thought it would be an inexpensive way to keep a travel razor on hand. Ordering from India was both inexpensive and easy. However, when I used the Guard, I was extremely disappointed. I have not been able to get a respectably close shave with it, even using two passes, my reasonably light beard starts growing back within an hour, and, ultimately, the entire experience is less than satisfactory.

What Gillette and Schick have going for them is the huge amounts of money it takes to advertise. However, garbage, even with a lot of advertising money behind it, is still garbage. Dodgy

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 10-05-2013, 10:06 AM
#17
  • freddy
  • Senior Member
  • San Diego, California, U.S.A.
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(10-05-2013, 06:25 AM)Agravic Wrote: Perhaps ...

I actually tried one of these Gillette Guard razors when I was in India this past year ... not bad for a disposable, and far better than the Fusion and it's analogues. My view is that razors like the Guard are not being introduced to Western markets only because the profit margins are still higher with contraptions like the Fusion and it's cartridges ... greed. Biggrin

On this we must disagree, Ravi. While not a fan of the Fusion, it is a much better razor, offering a better shave, than the Guard, in my opinion. Neither, of course, comes close to a DE, SE, or straight shave.

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 10-05-2013, 10:10 AM
#18
  • Harvey
  • Senior Member
  • North Hills CA
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Now Gentlemen if PILS or JORIS started to make handles for the Guard blade ....things would be so different....we would be all over this...even IKON might jump on it or the HUNTLEE....imagine titanium handles with stainless trim...Oh yah baby...buy the way you can get these from WestCoast Shaving $2.00 for the razor and 0.50 for the blades.....maybe we should do a limited run for the Nook....interested?....sign up now....

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 10-05-2013, 10:19 AM
#19
  • Agravic
  • Emeritus
  • Pennsylvania, USA
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(10-05-2013, 10:06 AM)freddy Wrote: On this we must disagree, Ravi. While not a fan of the Fusion, it is a much better razor, offering a better shave, than the Guard, in my opinion. Neither, of course, comes close to a DE, SE, or straight shave.

Fair enough, Freddy.

The Guard was better than the Fusion for me, largely because the Fusion clogged up too easily and quickly.

Regardless, thanks to Johnny I have 'found' the Bic Sensitive ... and it's now my travel razor when I'm not able to carry my usual gear.

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 10-05-2013, 10:29 AM
#20
  • freddy
  • Senior Member
  • San Diego, California, U.S.A.
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Unless they are vastly improved, the BIC used to slice me up pretty badly. In all fairness, I am talking well over twenty years ago. However, the impression of those shaves was lasting and I never tried the razors again.

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