02-16-2014, 12:30 PM
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Article below:

Gillette argued that the “leading blades” claim referred to the first four blades of the Fusion ProGlide, which contains five blades. The “leading blades” term is used in patent filings, Gillette said, and was not misleading to consumers.

But the NAD disagreed.

Gillette should “make clear that the basis of comparison is to its Fusion razor to avoid any unsupported product performance comparisons as to competing razors,” the NAD said.

Why it matters: “In the absence of consumer perception evidence, NAD uses its expertise to determine the express and implied messages reasonably conveyed in an advertisement,” the panel said.

My question:
So the last "following blade" does it do all the hard work?

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 02-16-2014, 02:53 PM
  • tave
  • Mr whiskers
  • baltimore
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Shame on Gillette. They're getting like the NFL. They want to rule the world.

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