Grooming Co. -Where Have They Gone?

About three years ago, a company based in Brazil (The Grooming Company) released a synthetic brush that was all the rage. They had one model that came in six colors. Simple, effective and affordable. They talked about expanding -they actually had shaving soaps (with good presentation), aftershaves and there was talk of adding a different brush style. Then, as fast as they had arrived, they were gone.

I never really knew what had happened. I had the soaps on order along with a batch of the new style brushes. I waited and waited and then, I finally just gave up. I really thought that someone else would pick them up but, to my knowledge, nobody has.

Are they still around?

Another mystery, Phil. Wish I knew more.


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(05-25-2017, 06:56 PM)TexBilly Wrote: Another mystery, Phil.  Wish I knew more.


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It really is. Those brushes really sold like hotcakes for awhile. I think the synthetic brush market really blew up with a lot of new makers who were offering decent synthetic brushes for next to nothing.

This is one of the few synthetic brushes I enjoy! Nice brush, handle was a bit small but useable

I remember TGC.  At the time, the Plisson was the dominant synthetic, but  many felt it was floppy.  TGC addressed this by using Plisson type fibers, but increasing knot diameter and density, while lowering loft.  I know they were popular for a while.  My recollection is that they were priced around $50.00.  The market has since been flooded with numerous inexpensive brushes using Plisson type fibers, and this may have been a factor in the demise of TGC.

Too small a handle imho, made it useless.

Too much competition in that low price range perhaps made them stop production.

I have three. Love them. Good questions.

(05-26-2017, 03:41 AM)CHSeifert Wrote: Too small a handle imho, made it useless.

Too much competition in that low price range perhaps made them stop production.

They were designing a taller handled brush similar to an Emperor but then just disappeared.

(05-26-2017, 06:27 AM)bullgoose Wrote:

(05-26-2017, 03:41 AM)CHSeifert Wrote: Too small a handle imho, made it useless.

Too much competition in that low price range perhaps made them stop production.

They were designing a taller handled brush similar to an Emperor but then just disappeared.

I have two Grooming Co. brushes, they have terrific knots.  Boy, an Emperor style handle on that knot would have been a superb brush.

Great question Phil.  I had one of their brushes and really enjoyed it.  I liked the backbone and density of my brush and it would be terrific in a larger sized brush.