09-10-2012, 06:44 AM
#1
  • VTMAX
  • Banned
  • Woodstock, Vermont
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Minimum Acceptable Pricing coming from Mark and some of the fave Simpson vendors.....via Twitter.

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 09-10-2012, 08:29 AM
#2
  • Teiste
  • Moderator Emeritus
  • Salt Lake City,UT
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Didnt get that...what do you mean? (I dont have Twitter).

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 09-10-2012, 09:07 AM
#3
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It basically means Simpsons will collude with vendors to make sure that brushes are not advertised below a certain price. My personal experience with MAP in other businesses is that it's bad for everyone. Maybe MAP works in other countries but for Americans the perception of receiving a deal is a powerful motivation to purchase goods.

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 09-10-2012, 09:15 AM
#4
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My experience with MAP, or MAPP as it was, the manufacturer pulls advertising funds from the dealer if said dealer advertises prices lower than MAPP.

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 09-29-2012, 05:00 AM
#5
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yeah! +30% price increase! AWESOME! Thanks!Thumbsup

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 09-29-2012, 04:27 PM
#6
  • MaxP
  • Senior Member
  • Madison, WI
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I don't have a full understanding of MAP and why it's supposedly "better."

On the surface, it seems like a bad deal for consumers. I may have purchased my last new Simpsons brush.

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 09-29-2012, 04:33 PM
#7
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(09-29-2012, 04:27 PM)MaxP Wrote: I don't have a full understanding of MAP and why it's supposedly "better."

On the surface, it seems like a bad deal for consumers. I may have purchased my last new Simpsons brush.

It is only better for the manufacturer who gets to ensure their "brand" is not diluted and all their resellers sell the product for the same price.

A MAP would work by the manufacturer failing to continue supplying misbehaving resellers.

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 09-29-2012, 11:13 PM
#8
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MAP

Protects the brand & our most important people after the customer, ie the vendor.

Bigger vendors with the financial capacity & clout to deal in multiple brands (particularly webstores) did hold a serious advantage in the market place.

We don't benefit, in fact sales may well drop but we found ourselves in a situation where the brand (the worlds oldest & most respected brush maker) was gradually being devalued.

Customers will trawl endlessly over websites to save $5.00 - I know ... I've done it!

Business is a tough game and decisions like these are not always popular.

The long term future of Simpson is more important.

Thanks guys,

Mark

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 09-30-2012, 12:55 AM
#9
  • steve g
  • Member
  • Northern California
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I got a feeling this is going to backfire.

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 09-30-2012, 03:18 AM
#10
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Most if not all major manufacturers already have MAP in place, it is nothing new.

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 09-30-2012, 06:30 AM
#11
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Lest we forget, Simpson brushes used to be considerably more expensive before Vulfix took over. Take a look at 2006 prices here. $145 for a Duke 3, $65 for a Wee Scot, etc. So maybe it's best to think of these past few years as an extended "sale".

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 09-30-2012, 06:51 AM
#12
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Or a Chubby 1 at $225.00, that's around £145.00.

The same brush now listed on our website at £132.80.

... and that was 2006. There's been a fair share of inflation in six years too.

Aaron - the voice of reason in a sea of madness* Wink

Mark

*The sea of madness being another forum btw!

(09-30-2012, 06:30 AM)Aaron622 Wrote: Lest we forget, Simpson brushes used to be considerably more expensive before Vulfix took over. Take a look at 2006 prices here. $145 for a Duke 3, $65 for a Wee Scot, etc. So maybe it's best to think of these past few years as an extended "sale".

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 09-30-2012, 08:29 AM
#13
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The market will decide...

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 09-30-2012, 08:51 AM
#14
  • bullgoose
  • The Enabler
  • Redondo Beach, California, U.S.A
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(09-30-2012, 03:18 AM)Simpson1919 Wrote: Most if not all major manufacturers already have MAP in place, it is nothing new.

+1. If I am taking on a new product, one thing I require before deciding to stock it is a MAP. I do not want to invest $10,000 or more in a product and not see a return on my investment.

Without the MAP, someone like Amazon would sell the brushes for $1.00 over wholesale and drive everyone else out of business.

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 09-30-2012, 09:21 AM
#15
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I've looked around at the changing prices of most vendors, and I know the quality of the Simpson products. While it may deter some people, I know it won't deter me.

Though a good portion of my Simpson collection was from Mark and Simpson directly, which was even more expensive at the time, I know I'm receiving a high quality product, and will continue to purchase the brand that I love!

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 09-30-2012, 09:45 AM
#16
  • beartrap
  • Resident Цирюльник
  • Southern California
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I wish MAP was enforced when I was in business, maybe it would help me stay open. This is my vendor point of view...
Speaking from the consumer side of things, MAP is not so good for loyal customers.
I do too love the Simpson brand. I have bought over 10 brushes, they were all in BEST, I have kept 4 in my permanent rotation. Last few months I have been looking at 2 band, trying to justify the price. When I have finally decided to purchase, the one I wanted was out of stock from many vendors. Now, all 2 band brushes will show up higher priced. At this point, I am looking at other luxury brands.
I am sure it wasn't an overnight decision from Simpson, they have their reasons, no point in getting mad or disappointed, many other fine brands are on the market.

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 09-30-2012, 02:49 PM
#17
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(09-30-2012, 08:29 AM)German Wrote: The market will decide...

True. Very true.

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 10-04-2012, 04:12 PM
#18
  • TonyN
  • Active Member
  • Lawrenceville, GA US
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(09-30-2012, 08:29 AM)German Wrote: The market will decide...

+1

(09-30-2012, 09:45 AM)beartrap Wrote: MAP is not so good for loyal customers.

At this point, I am looking at other luxury brands.

many other fine brands are on the market.

With the new Simpson MAP, for about $10 more than a Duke 3 now will cost me, I can get a 22mm Thater Silvertip...Kind of a no brainer for me.

Oh...that's right...the labels on my Rooney, T&H, M&Fs, and Semogues haven't fallen off either!

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 10-04-2012, 04:54 PM
#19
  • Teiste
  • Moderator Emeritus
  • Salt Lake City,UT
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(10-04-2012, 04:12 PM)TonyN Wrote:
(09-30-2012, 08:29 AM)German Wrote: The market will decide...

+1

(09-30-2012, 09:45 AM)beartrap Wrote: MAP is not so good for loyal customers.

At this point, I am looking at other luxury brands.

many other fine brands are on the market.

With the new Simpson MAP, for about $10 more than a Duke 3 now will cost me, I can get a 22mm Thater Silvertip...Kind of a no brainer for me.

Oh...that's right...the labels on my Rooney, T&H, M&Fs, and Semogues haven't fallen off either!

Interesting , mine either.But I must say , that never had problems with Simpson stickers.

Yes, at the end , the market will decide.

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 10-04-2012, 06:06 PM
#20
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(09-30-2012, 06:30 AM)Aaron622 Wrote: Lest we forget, Simpson brushes used to be considerably more expensive before Vulfix took over. Take a look at 2006 prices here. $145 for a Duke 3, $65 for a Wee Scot, etc. So maybe it's best to think of these past few years as an extended "sale".

Lest we forget Vulfix took over because Simpson was in deep doggy doo doo. Apparently Vulfix felt lowering prices was key to turning it around. No one lowers prices if they feel there's a better choice.

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