11-27-2019, 09:37 PM
#1
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If old advertisements are to be believed, wetshavers in the Olden Days must bave been pretty easy to annoy...

[Image: shave-1958-schick-injector-razor.jpg]
According to this lovely Schick advertisement from 1958, the biggest shaving nuisances are having to touch the blade, having to take apart your razor, wasting time and irritated skin.
I can see the last one being a pain in the posterior, but the other three? Might be marketing desperately coming up with ways the injector outperforms the double edge, might be thin skinned shavers.
A couple of other take-aways; allegedly you can shave faster with an injector than any other razor - other ads from the period suggest up to five times as fast, but I would like to see the data supporting that assessment - and a brand new Schick with twenty blades costed the equivalent of eleven and a quarter US dollar.
As a sidenote the picture in the advertisement clearly shows a late G-type razor, a style that as far as I can find went out of production three years before the ad was printed. Reuse of existing graphical elements, or selling of the last of the old stock?

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 11-28-2019, 05:45 AM
#2
  • chazt
  • Senior Member
  • Queens, NY
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Yes, Hans. That’s a good catch on the G type. I’ve had a few of those (still have one remaining), but actually prefer the I type which is what they should used in this ad. The I is a smoother shaver for me compared to the older version.

Thanks for the throwback!

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 11-29-2019, 07:43 AM
#3
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Another G type ad from 1958.[Image: 838806f40319c9c300f81443a3364286.jpg]

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 01-03-2020, 08:20 PM
#4
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Schicks are definitely a well-designed razor... if I'm in a hurry, I can quickly shave with a Schick without any cuts or nicks.

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 01-03-2020, 08:37 PM
#5
  • chazt
  • Senior Member
  • Queens, NY
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(11-29-2019, 07:43 AM)jmudrick Wrote: Another G type ad from 1958.[Image: 838806f40319c9c300f81443a3364286.jpg]

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Could the model pictured have been an art department mockup? Check the handle. This razor looks vaguely like a G type head mated to a quasi I type handle.

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