04-23-2020, 12:09 AM
#1
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I found an interesting 1934 advertisement for the GEM one-piece open comb Micromatic, highlighting some of the key selling points of the razor when compared to other and presumably inferior shaving utensils.
  • Holds the blade secure – five points of contact – so it can use a blade sharp enough to control any beard!
  • Designed to force the user to get a close shave, by making the user lay the cap flat against the face – which, by the way, is one reason I sometimes recommend a GEM to a new shaver over a Double Edge; the angle is easier to get right.
  • Thicker and more rigid blades! Interestingly enough the Micromatic appeared around the time Gillette switched from older, thicker blades to the thinner blades we know today.
  • Cheaper then other razors – allegedly ten million had switched to GEMs since the Great Depression, thus proving that GEMs were cheaper and better.
[Image: 191983190881-0.jpg]

In addition to the offer of an gold plated Micromatic and an unspecified amount of blades for one dollar (about 20USD today), the advertisement tells us that a single quarter would get you a testing set of one non-gold razor, one single- and one double-edged* blade. Pretty good value, and I suspect the 25 cent razor would last a long time too as long as you bought blades.

*)See “The invention of the modern GEM blade, with two interesting variations” and “The double edged single edged blade” for more on the double edged blades for a single edge razor – the advertisement from 1934 proves they were sold earlier and thus for longer than I was previously led to believe.

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 04-25-2020, 05:50 PM
#2
  • chazt
  • Senior Member
  • Queens, NY
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Makes me want to take out the MMOC that’s been gathering dust. I kept two GEMs; a G Bar and one of these puppies. They’re like sexy, wild, shaving beasts I haven’t been able to tame. But they look so damn good! Maybe tomorrow I’ll try my hand at a SE shave. Maybe.

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 04-26-2020, 07:10 PM
#3
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My ClugProof is the smoothest of my three GEMs - and quite the looker too Biggrin

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