01-07-2021, 01:35 AM
#1
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Advertisements definitely seems to have worked differently back in the day. Take, for example, this Ever-Ready advertisement from 1920:

[Image: The_Saturday_evening_post_1920_14597669179-scaled.jpg]
For starters, it’s a fairly long read. I’m used to advertisements being a couple of paragraphs long at most, but this? This is a couple of minutes to read, minimum. Secondly, it talks to the reader in a different way than todays fare. We’re not bombarded with claims of “best blade ever”, but instead treated to a polite little diversion into the idea that a good shave can improve your life and the world before a nudge towards the Radio blade as the blade you ought to try.


Part of the difference comes down to, I believe, the fact that today’s world is full of happenings. We haste from one thing to the next without taking time to sit down and enjoy… but in 1920 there was no internet, no cable network, nor no cell phone competing for our attention every second. So on a Saturday evening, a man could turn on the wireless and sit down to enjoy the evening newspaper – and have the time to read it.

Take the time to sit down and read the advertisement. Ponder what it has to say about shaving giving you an advantage. And ponder – as I have – what exactly the the war-discovered Radio process of blade treatment is.

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 01-07-2021, 03:41 AM
#2
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Good read

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 01-12-2021, 07:10 AM
#3
  • chazt
  • Shimmer of Techs
  • Queens, NY
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Hans, there seems to be a near, never-ending supply of reading material you continue to discover and share with us. Thanks for that Smile. I agree with you about the presentation of the text. It’s cleverly written and (for a shaving man) thought provoking. Marketing yes, but it’s not “in your face BUY THIS NOW!” It’s more of a “consider this...” type of ad. I wonder if current shave related manufacturers and vendors would benefit from wordier ads?

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 01-12-2021, 07:25 AM
#4
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1920 - when $1.00 was a ton of money

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 01-12-2021, 08:45 AM
#5
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Exhilarating exhibition of efficiency. Outstanding use of alliteration!!!

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 01-12-2021, 12:26 PM
#6
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Charlie; the most effective advertisements are the ones you don't notice are advertisements... so yes, I do believe that modern shaving gear manufacturers could learn a lot from the past when it comes to the art of the sale.

Jack; the equivalent of 13 USD today. So not a lot of money, but not cheap either. Not too far off for what a cartridge razor and a handful of carts costs if you buy them in a brick-and-mortar.

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 01-19-2021, 08:26 AM
#7
  • Leo K.
  • Senior Member
  • Rochester MN
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I really loved seeing this, thank you for sharing!

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 01-19-2021, 07:30 PM
#8
  • MaxP
  • Senior Member
  • Des Moines, Iowa
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Great Post. Thanks

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