06-03-2021, 02:01 AM
#1
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Some brands have been around a long time… and few shaving soaps have been around longer than Williams’ Shave Soap. It has in fact been around a staggering 181 years – even if the formulation have changed more than once during that time.

So back in 1900 – which was, mind you, before Gillette patented his safety razor – Williams had already made shaving soap for sixty years.

[Image: WilliamPoletoPole-768x1191.jpg]

As a fun sidebar, despite the claim that the soap were “Famous from Pole to Pole”, neither the North nor the South Pole had been reached at the time. Frederick Cook and Robert Perry both claimed to have reached the North Pole in 1908 and 1909 respectively, but both claims are widely accepted as exaggeration or outright fraudulent today.* Roald Amundsen reached the South Pole in December of 1911, but while his expedition took care to trim their beards they used a mechanical trimmer and not Williams’ Shave Soap.

*) It is generally accepted today that the first persons to reach the North Pole was – once again – Roald Amundsen, and the 15 others aboard the airship Norge.

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 06-03-2021, 06:00 AM
#2
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This is great

Sent from my moto g stylus using Tapatalk

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 06-03-2021, 06:05 AM
#3
  • chazt
  • Super Moderator
  • Queens, NY
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Wonderful post, Hans. Educational, too! Thanks for sharing Smile

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 06-03-2021, 06:45 AM
#4
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Super stuff

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 06-03-2021, 03:51 PM
#5
  • David
  • Senior Member
  • Toronto
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"Luxury Shaving Tablet"    Sure don't hear that term now.  I guess it's the soap in a tablet.

I love these old ads!

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 06-03-2021, 05:12 PM
#6
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Cool post, Hans.  It's amazing Williams has been around so long.

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 06-03-2021, 06:21 PM
#7
  • 2Chops
  • Senior Member
  • North Central PA
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Not sure the size difference between the luxury tablet $.25, and the Yankee soap $.10 was, but a puck is only $.99 at our local Wegmans.  Not much of a price increase since then.  Cool ad poster.

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 06-04-2021, 04:51 AM
#8
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(06-03-2021, 06:21 PM)2Chops Wrote: Not sure the size difference between the luxury tablet $.25, and the Yankee soap $.10 was, but a puck is only $.99 at our local Wegmans.  Not much of a price increase since then.  Cool ad poster.

Based on Pre-CPI consumer price adjustment factors per Minneapolis Federal Reserve this 16oz of Williams' Shaving Soap "round cakes" that cost $0.40 works out to $0.79 per ounce in 2021 dollars.

And the 1.75oz Williams' puck that costs $0.99 at your local store works out to $0.57 per ounce.

So the cost of Williams' shaving soap has gone down 28% since 1900.

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 06-04-2021, 05:03 AM
#9
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Great find WW and thanks for posting.

You inspired me to take another look at J.B. Williams Company history which lead me to a site called Connecticut History where in telling the story of Williams' best known product ( https://connecticuthistory.org/the-aqua-...n-history/) they refer to Connecticut as "The Aqua Velva State" to note the date it was trademarked, November 17, 1917 and write, in part:

"On November 17, 1917, the J.B. Williams Company of Glastonbury filed a trademark with the United States Patent and Trademark Office for the Word Mark “Aqua Velva.” The application stated the name was to be applied to a line of face lotions and after shave preparations that had been sold commercially for the first time in October of that year.

[Image: AquaVelva-192x300.png]Williams Aqua Velva, The J.B. Williams Company, Glastonbury, 1929

James Baker Williams, founder of the J.B. Williams Company, established a factory in Glastonbury in 1847 based on the success of one of his earlier products, Williams’ Genuine Yankee Soap. This was the first soap to be manufactured expressly for use in shaving mugs and went on to great commercial success. By the early 1900s, the company had become known world-wide for its products which grew to include shaving creams, talcum powder, and other toilet preparations, including those now trademarked with the Aqua Velva name.

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 06-06-2021, 02:27 AM
#10
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That takes me back Mazama... my father used Aqua Velva back when I was a kid in the 70's, before he grew a full beard.

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 06-08-2021, 06:12 PM
#11
  • 2Chops
  • Senior Member
  • North Central PA
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(06-04-2021, 04:51 AM)Mazama Wrote:
(06-03-2021, 06:21 PM)2Chops Wrote: Not sure the size difference between the luxury tablet $.25, and the Yankee soap $.10 was, but a puck is only $.99 at our local Wegmans.  Not much of a price increase since then.  Cool ad poster.

Based on Pre-CPI consumer price adjustment factors per Minneapolis Federal Reserve this 16oz of Williams' Shaving Soap "round cakes" that cost $0.40 works out to $0.79 per ounce in 2021 dollars.

And the 1.75oz Williams' puck that costs $0.99 at your local store works out to $0.57 per ounce.

So the cost of Williams' shaving soap has gone down 28% since 1900.

It just keeps getting better and better.

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 06-09-2021, 02:57 PM
#12
  • Nero
  • Senior Member
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Amazing, since the cost of gasoline has doubled in 4 months.

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